Designer collaborations with popular retailers are nothing new and 2014 has been stocked with big ticket collaborations from the likes of Target and Altuzarra, Alexander Wang and H&M, Kate Moss and Top Shop creating a huge impact on the retail environment this year. The collaboration trend dates back several years yet continues to be as hot as ever, as designers look for new ways to diversify to reach new markets and retailers such for even the tiniest edge over their competitors every season.
Image Source: DailyMail
Just in time for the fall season, Roland Mouret has collaborated with Banana Republic for a 25 piece capsule selection featuring skirts, tops, trousers and his signature dresses inspired by his own ready-to-wear line. Mouret is best known for his feminine, hourglass fitted dresses, which have become a favorite among Hollywood stars. In 2006, the British based designer with a French heart and soul, became a household name when A-listers first wore Mouret’s now-famous Galaxy dress on the red carpet. [ Roland Mouret ]
While sales are not yet in, the verdict is out. Come August 7th, this will be a must watch collaboration for this fall season. With garments ranging from $49.50 to $165, this collection is sure to be a hit, both in the workplace and after-hours at the cocktail lounge. Here are a few select pieces from the collaboration to get the good times started:
Sexy and feminine, yet classy and graceful is the typical look of Mouret's collection as shown in the image above. Image Source: Harper's Bazaar
Roland Mouret's single shoulder cocktail dress would leave most at a loss for words. Simple yet elegant, in a way that flatters the figure while not revealing too much. Appropriate for work? Image Source: Harper's Bazaar
Color blocking is a huge part of Roland Mouret's collection with blue, red, white and black all equally represented in this line. In one of the less risque pieces, the Sloan Colorblock Sheath Dress shows that Mouret's understanding of the feminine figure and timeless trends has not diminished. Image Source: Harper's Bazaar
“Partnering with Banana Republic on this project was such an adventure for me,” says Roland Mouret, founder and designer of his namesake label. “The common goal for this collection is to offer incredible fit through an assortment of hourglass silhouettes using Banana Republic’s Sloan fabric, extending my love of structure into accessible prices. These pieces are multi-functional for the modern woman to wear and accessorize in her own way, making her always ready for life’s journey.”
While the above excerpt from Roland Mouret's press release makes the collection sound truly unique and well targeted to the Banana Republic customer base, all it really means is HR will have to work a little harder once the collection hits stores in mid-summer.
